Distributors Provide Conduit to Profitability
David Goldstein, Director of Sales & Marketing, Fesco: Although the economy has forced retailers and distributors to stay lean on inventory, we have decided to step up and keep a well-stocked inventory. We want our dealers to conduct business as they normally would, without worrying about being able to get the merchandise.
Cameron Trice, executive vice president of marketing and product development, Jasco: One thing that is most often put on the back burner in tough economic times like we experienced in 2009 is the environment. But this is a mistake. Long term, what we do now environmentally not only helps us reduce our carbon footprint, but ultimately makes us more efficient and will be good for business over the long haul. Jasco has the opportunity to have a positive impact on the environment in what we do logistically, the materials we use and through the new technology solutions we bring to market. This has not only been a major focus for 2009, but will continue to be for the foreseeable future.
One of our biggest opportunities to have a positive impact is in the millions of pieces of product we ship every month. In 2009 we have increased our offering of innovative low-impact packaging to our customers. We have analyzed all of our products to minimize the footprint and maximize how many can ship in a container, while maintaining the durability, the visual impact and the self sell messaging and graphics. We are seeing more demand from our retail partners for fold-over card-type packaging versus clamshells, which contain far more plastic, and also for more environmentally friendly material alternatives both in product and packaging. As we have brought our customers innovative lower impact solutions, we see our mix evolving in a very positive way for the environment.