Distributors Provide Conduit to Profitability
Steve Bodnarchuk, vice president, national accounts. M. Rothman & Co.: One of the biggest changes distributors made in their 2009 businesses was expanding the line portfolio. Distributors increased product category and line offerings in order to stimulate and increase sales. Making it easier, more convenient and faster to deliver on contractor needs will be realized to an even greater extent in 2010. The convenience of a one-stop shop is a great advantage and huge strength that will improve both top- and bottom-line revenue going forward.
Fred Towns, senior vice president, New Age Electronics: In an effort to reduce the challenges retailers face with door-to-door supply chain, New Age accepts inventory risks by providing a four-week-to-12-month rolling forecast and controls costs associated with a flexible supply chain model. We accept shipments into one of our 11 regional warehouses directly from manufacturers and have the ability to ship directly to the retail store or the consumer's home. Bypassing retail distribution centers helps to reduce fuel costs and minimizes freight damages.
Bill Stewart, president & CEO, Petra Industries: It's hard to narrow it down to just one change we made in 2009, because there were many things that continue to make an impact with our dealers. First and foremost, we launched our revamped customer-centric Web site in February 2009. With major upgrades, simple and efficient order processing, an account dashboard, one-page checkout and more, our customers have a much simpler way to do business with us. Later in 2009, we unveiled our new online application system where retailers can apply for a new Petra account along with credit terms - all online - and get approved the same day. Our current customer base can also update any of their account information including their credit card with just a few simple clicks.