Ereader Market Shows Strength
The eReader market is gaining share, according to PriceGrabber survey numbers released this month. 1 in 20 consumers own an eReader and one third plan to buy one in the next 12 months. The most popular electronic reading devices consumers plan to buy in the next year are the Apple iPad (20 percent) and the Amazon Kindle (12 percent).
The primary use of an Apple iPad has yet to be determined. The Apple iPad doesn't have a significant image as an eReader, with only 13 percent saying they would primarily use it as an eReader. The remaining consumers would primarily use the Apple iPad as an additional mobile productivity device (20 percent), a replacement for a laptop or netbook (19 percent), an entertainment device (10 percent), or an educational/entertainment device for a child (3 percent).
Touch-screens alone won't convince someone to buy an eReader. The touch-screen (45 percent) has to be combined with a portable size (39 percent), and availability of eBooks (37 percent) to win over consumers.