Blu-ray’s Goal: Overtake Standard DVDs in Three Years
The European head of the Blu-ray Disc Association appears to be looking past the current format war with HD-DVD: He says that in three years, standard DVDs themselves will be a thing of the past.
Reuters reported Thursday that Frank Simonis, the European chairman of the Blu-ray Disc Association, had said at a trade show in Germany that “within three years, it will be just Blu-ray.”
The comments came amid indications that Blu-ray may be winning the war against Toshiba’s rival HD-DVD player. Nielsen VideoScan reported in early March that Blu-ray had taken 60 percent of the software market so far in 2007, after showing numbers below 50 percent as late as December of 2006. This was mostly attributed to the inclusion of the technology with Sony’s Playstation 3 console.