The Ever-Growing Brand Source
Mega Group (not to be confused with MEGA Group USA), one Canada’s largest home goods buying and marketing group, announced that it has acquired Brand Source Canada. In a partnerhsip forged with AVB/Brand Source, Mega Group will operate as a division of AVB and have full access to all the programs and services including the “Brand Source” retail brand name. AVB, in turn, will have access to Mega’s knowledge base. Jacques Lecavalier, Executive Director of Brand Source Canada will move over to Mega Group and will assist Mega management with the integration and ongoing development of the Brand Source strategy within Mega Group. This partnership, which is pending approval by the Board of Directors, would create a North American buying group organization with over $10 billion in business and supporting over 3500 Independent retailers.