Accessories: The Industry's Viagra
Additionally, we see accessories that enhance new crossover devices like PDAs, smartphones and sub-notebook computers—essential products for the road warriors out there. Also, wireless or wired headphones, Bluetooth headphones or any type of travel power providing portable power to the road warrior will afford retailers a real opportunity for profit, and will be key growth areas. Other profitable opportunities are in rechargeable battery packs.
Gordon Tetreault: Some of the hottest products we have, and where we see growth opportunities, are ear buds—especially entry-level models. We offer Jelleez, Color Buds and Peanutz lines, plus ear hooks. Sales are just going through the roof. The reason they’re hot is MP3’s affordability, and the use of cell phones as multifunction devices including as MP3 players.
After the entry level, people are then stepping up in quality, reflected in sales of our noise-cancellation headphones, which is seeing tremendous growth, as well. We are doing interactive displays where consumers can actually try them out—touch and feel them. We’ve just designed a new display, plus our Web site does a great job of explaining how it works.