Accessories: The Industry's Viagra
Tetreault: Merchandising trends are cyclical—what was old becomes new again—off-site, wing rack displays, floor stands—these, along with cross-merchandising accessories, are all things for retailers to take advantage of for impulse purchases. We’re doing very well with headphone displays that use power wings racks. There are opportunities for the fall, I think, in those pre-pack and wing-rack displays, and in cross-merchandising.
We came up with a new product this year—our Blu-ray lens cleaner. Where it comes into play is the gaming area right now. So we’ve created counter displays to be merchandised in the gaming area and have gotten a tremendous response from retailers on these, since there hasn’t been a lot of accessories for care and maintenance in Blu-ray or for other gaming systems.
Dealerscope: Are the majority of consumers still buying accessories somewhere other than where the core product was purchased? If so, how can retailers reverse the trend?