Accessories: The Industry's Viagra
Making a big-screen TV sale is great. Dealing with the ever-decreasing margins is not. But the opportunity for bigger profit opportunities exists for retailers willing to look beyond the lone flat-panel sale, especially as the digital transition nears and more consumers look to make their biggest CE purchase in the last 10 years.
The best way to generate more margin on those TV sales is to push the need for performance enhancements. Think of accessories as the ultimate CE Viagra that will make your customers’ entertainment experience—from the TV to the sound system to the home network to the cell phone to the MP3 player—more satisfying, exciting and, of course, longer lasting.
Accessory vendors recently gave us some insight into what dealers should do to pump up accessories sales and set the mood in the showroom for greater success. And if that doesn’t work, you can always call Dr. Ruth.