The Final Link
Patrick Cory knows a thing or two about making connections. And he ought to—he's vice president of corporate development at New Jersey-based Cory Home Delivery Service, a company celebrating its 70th year in the home delivery business. As the oldest specialized delivery service in the states, Cory sees a natural connection between successful retailers and quality home delivery services.
"The most important thing retailers, especially small retailers, need to understand about home delivery is that a commitment to logistics is as important to their business as their store and displays," he says. "As retailers, they probably got started in business because they were good at sales. But their business is really two businesses—sales and delivery."
More specifically, Cory says some retailers neglect the importance of deliveries simply because they don't account for the responsibilities implied when their businesses grow.