For the better part of the last decade, TCL has done a heck of a job expanding into new and unique categories throughout its product portfolio. A brand that only recently gained entry into the U.S. market has seen tremendous growth in its North American TV sales in that time. But throughout the rest of the globe, you’ll find TCL appliances, TCL audio gear, and TCL-owned smartphone brands like Blackberry and Alcatel.
Last year, at this same press conference here at IFA in Berlin, TCL proclaimed a company strategy that was baked around the concept of AI + IoT, essentially meaning that they wanted to add those two technologies to its products. This year, that focus has moved to AI x IoT, or effectively combining those technologies to create a TCL-branded experience that spans the entire connected ecosystem.
That strategy starts with the TV—the company’s core product—and moves through its supporting audio gear, down to personal audio products, a first-ever TCL-branded smartphone, and new concept products that TCL will showcase here in Berlin.