TV Vendors Bludgeon Dealers with Delayed Rebate Payments
Decker and his dealer base will undoubtedly give the first manufacturer that steps up to the plate preferred treatment—at the expense of those manufacturers that continue to bludgeon dealers—on sales floors across the country.
Can any TV vendor today risk anything but preferential treatment by their dealers? At this point in game, manufacturers need dealers more than dealers need them.
Later this spring, vendors will begin launching their 3D TV lines. Dealers will spend the rest of the year educating consumers about the technology. When real sales of those sets begin to kick in next year—selling for a short time at a precious premium—dealers will give preferential treatment to the brands by the manufacturers that end the delayed reimbursements. Meanwhile, as consumers wait to buy 3D sets, dealers will push the new LED, LCD and plasma screens of their "preferred" vendor partners. The vendors that continue the practice will suffer.