Upselling, Cross-Selling and Bundling
Similarly, while every portable music player comes with headphones, 64 percent of owners said they ended up buying an additional pair. Different types of headphones can be marketed to the same buyer, whether it’s a noise cancelling pair to meet their travel needs or a comfortable set to wear while exercising. The accessories market is constantly finding ways to enhance core products in a way that best meets the needs of consumers or allows them to add their own personal touch to their products.
Flat-panel televisions continue to lead the industry in sales, which generates huge opportunities for accessories. Almost $4.3 billion in shipments of related audio and video products are projected for 2008.
Universal remotes are increasing in popularity again, reflecting both convergence trends and consumer demand for convenience. They not only reduce the amount of remotes needed for each component but provide more functions than standard units. Entertainment centers and television stand sales have decreased as consumers buy wall mounts and shelving units to hold their televisions and sound systems.