The Future of Content in the Car
You see, the multimedia integration into both OEM and aftermarket head units continues to get better. That’s why I don’t feel like those avenues are the future. It’s already happening. Instead, take a look at the other things consumers do with their smartphones – and why they drive places. This is where the opportunities in future portable devices and content integration for the car lie. How about adding a Bluetooth standard and Bluetooth Low Energy (BTLE) type devices from the health and fitness categories? And one could even have their car keep track of how much further away you should park to get the extra steps in on your pedometer or how many calories you’ve consumed while out and about.
Here are a couple of examples:
• When you need an ATM, why can’t you just ask your car, which then asks the app on your phone where the nearest ATM machines are that have no fees? Your app would know your bank and its partner ATMs, but the voice control and integration between the smartphone and the vehicle would be very convenient if it could just tell me the next one is at the XYZ bank one-quarter mile on the right. Thanks. That would be real easy.
• If I need make an appointment for something, whether a new doctor’s office or a service place of some kind, why can’t I send the Outlook appointment from my computer or tablet over the Wi-Fi network to my car parked in the garage or driveway? That way, the car has the necessary information of address and contact information in the navigation system (or integrating with the navigation app on my smartphone), as well as manages my time to ensure timely arrival.
• If I look online for something that I’d prefer to buy locally, but I’m not in a hurry, couldn’t an app on my phone that tracks my items of interest interface with my car’s voice prompts to alert me when I’m near a retailer who has that item in stock? If I were already in the neighborhood near that retailer, most of the time I’d not mind paying slightly more. Fuel prices being what they are, it’s a win to not have to make a special trip. That’s what I find many people hate about their convoluted driving patterns making special trips.