The Future of Content in the Car
Connected Car Council
Overall, this is somewhat of a far-forward outlook on what the connected car should really be. Recently, the Connected Car Council, led by ex-Kenwood executive Keith Lehmann, was founded to help guide companies through what they say is “the maze of technology heading to the car.” Of course. a recent partnership announced where CEA and SAE will work together over the next two years to share information in overlapping areas between CE devices and vehicles also has some promising potential momentum in this pursuit. Indeed, there are a lot of approaches and possibilities. However, when we all take a step back and ask where the real opportunity for aftermarket electronics and interface devices to stay relevant is, it’s quite simply where it benefits the driving experience – meaning less user frustration.
Audio is Secondary, for Some Folks
Yes, great audio is paramount for many of us, and we would be lost without the enjoyment of high-quality sound while behind the wheel. For many others, that’s something they learn about as a result of coming into contact with a 12-volt retailer for another need – connecting their smartphone to their car in some kind of useful and easy-to-understand way. Today, it’s fair to say there are many options for that pursuit on the multimedia side of content, but other content that is information-based and highly personalized to a specific driver, consumer and their vehicle means there are plenty of stones unturned to identify big-picture opportunities we are not currently pursuing as an industry.
Some of this makes complete sense with fleet vehicles because, to a degree, planned routing and fuel management is already part of many fleet programs. However, if you’re not a commercial truck driver, then the concepts and possibilities that open up for the consumer world may not be something you’ve considered as an opportunity. Instead, maybe you’re just waiting for someone else’s vision to bring those ideas to market.