The Future of Content in the Car
Forward-thinking approaches are not always able to come to fruition quickly. But if you take yourself out of the industry bubble and ask yourself what would really make your own driving experiences more productive, the answer probably places you in the car for longer (yet more productive periods) with fewer special trips. It then makes the prospect of better audio, driver safety aids, rear-seat entertainment and many of the other staple categories we offer much more desirable to consumers. Therein lies the opportunity for us, and for those that spend time in their cars.
I can’t wait for the day when, on a road trip, I tell my car to find me a four-star steakhouse, have it make a reservation and provide me the directions on screen while reminding me of the credit card balance I’ve already accrued for that particular trip and the calories I’ve already consumed that day. Maybe I’ll rebook the reservation to a place with a salad bar, and save the steak for another night.