The Future of Radio
First AM was king. Then FM. Then came Satellite. Then HD Radio. Now the Internet radio companies are here and coming to a dashboard near you: Pandora, MOG, Rdio, Aha, Slacker, iheartradio and Stitcher. The funny thing about radio, though, is none of the old formats have died off.
Even the low-fidelity AM band still draws millions of listeners, which is great—it gives your customers choices. There is no rule that customers should be steered into one format. We just have to give the customer the technology to have open-ended systems. Coupled with the right amount of choices for their budget, the customer gets control and can practice dashboard democracy.
This year the key is going to be having the head unit communicate with the customer's smartphone. Even if it is in their pocket. It will be very important to discuss all of the choices available—after all, customers will be coming into your store wondering what might be the best for their tastes in their ride. Are you, your sales staff, and your installers ready?