CEDIA Roundtable: The Future of the Specialty CE and Integration Markets
3D is happening and should be in every home theater or media system design. There are hidden traps, though, like image brightness. Here's another screaming opportunity. 3D can reduce image brightness by 60%, and it works best on large screens. These factors work against each other, but that is where the upgrade opportunity lies. Sell very bright projectors, calibrate them to industry standards, and upgrade to very large, 2.35:1 screens (or the 2.0:1 PMI method, which works very well).
The future of media is interactive, so we have new design challenges and opportunities from home telepresence (video conferencing) systems, Kinect and Wii. Gesture-based games are riotously fun in front of a huge screen, but pay attention to visual design, space requirements and upgrade paths. We haven't seen the end of Kinect; I guarantee there is more coming from Microsoft on this front. Once again, nobody makes money selling accessories like Kinect. Design is where the profit is. Home telepresence has gotten very good and very inexpensive. Every serious media system should have this capability built in, with proper lighting and acoustics for best performance.
Stein: Theaters are becoming passé. There are more multipurpose rooms. And the fact that flat panels are so cheap means they're showing up everywhere. Every room becomes a multipurpose room—hallways, bathrooms, kitchens. Audio and video everywhere is more the norm, with one or two spaces that take advantage of higher-quality audio reproduction and higher-end projection systems. What's also interesting is that gaming seems to be moving away from the console and to the tablet and phone. That model is changing for casual gamers.