CEDIA Roundtable: The Future of the Specialty CE and Integration Markets
These are lifestyle design issues that can become another profit opportunity. Sorting out all the OTT (over the top) Internet media sources with remote control apps is challenging. I would suggest studying the options from all the TV, Blu-ray and other OTT sources for a best-of-breed design package. Ditto for control apps. Learn them, master them, then sell coherent, integrated app experiences. Give away the iPads and Android tablets. They are not the point. It's the design of app experiences that we can sell.
Stein: There are changes in viewing habits. One is the integration of Internet content services on the TV. If anything, you'd find there has been an upsurge in people using services like that, and a big upsurge in Apple TV sales, with the latest generation. There's much more in the way of on-demand viewing through subscription or pay-per-view content, and over the next 12 months, we'll see quite a bit more of that, with technologies like AirPlay on iOS devices. It's an opportunity for dealers.
You can't make any money on an Apple TV, but if you see someone with an iPad or iPhone and you haven't gone out of your way to sell them the HDMI cable and get the Apple TV hooked up and connected to their network and make some labor revenue, then you're leaving money on the table. Consumers don't know they can take a video they're looking at on a Web page and fling that to a bedroom TV and have it show up in high def, but they can, with a $99 accessory plus labor and programming and cables; they just have to be led to it. These are opportunities for dealers to be asking themselves, 'What are my customers using? Are they using iPad or Android?' If so, then they should really have TVs with DLNA built in.