CEDIA Roundtable: The Future of the Specialty CE and Integration Markets
These are technologies that I don't think the majority of dealers are seeing the opportunity of in selling to the customer, but they're technologies that exist today at a commodity level. Most of the consumers that our industry deals with own iPhones, iPads, iPod Touches and Android phones and tablets. They've already invested in that ecosystem, and the CI can come in and sell all kinds of new accessories on top of that.
Dealerscope: To what degree are you and other CEDIA members taking on the role of the IP expert, focused on new digital technologies opposed to legacy systems and home theaters?
Stein: Any dealer who isn't taking on the role of IP expert simply won't survive. It's like saying they don't understand how to run wires. The IT network is the juice that everything comes from. Everyone wants Pandora and Netflix and their iTunes account to be able to load movies to their TV. If the CI guy isn't in control of that network, in control of movie streaming with Vudu, Netflix or Apple TV, and then there's a hiccup in the middle, who's going to fix it? He should be the go-to guy so he can maintain quality throughout the system, otherwise he's leaving a fairly complex piece of the puzzle that will most likely be part of the weak link in somebody else's hands, and you simply can't maintain the quality customers are looking for without owning that piece of it.