CEDIA Roundtable: The Future of the Specialty CE and Integration Markets
The ROI discussion becomes practical in medium-sized homes with tiered pricing programs from the utilities. I've taught the CEDIA course on home energy management all over the world and it is very well received. We explore case studies and show the math. When you've got time-of-use, tiered pricing and demand response systems in place, and this is a local market phenomenon, the ROI discussion becomes a slam-dunk sale.
Stein: From a manufacturer's standpoint, ROI is obviously an extremely important factor. From an end-user standpoint, I don't think you can really calculate ROI of a home theater. You're not charging ticket prices; it's a subjective thing. It's enjoyment. How do you quantify that?
Pedigo: It's important. Selling ROI is an emerging trend. We're at a point where we don't have to sell "nice to have." We have to sell "must have." There are things we can put in that will affect the bottom line of the consumer, particularly on the home health/aging-in-place front and also to improve their quality of life.