CEDIA Roundtable: The Future of the Specialty CE and Integration Markets
It's also still very much a referral business, and the referral pipeline they've built are builders and architects and all the people in the building trade, who are all hurting right now. I think it's a lost opportunity for CIs, but I don't have the winning formula as to how to get into that space or how to make yourself known to the people who might be interested in your services. It's the $64,000 Question.
The realtor is certainly an interesting place to go. It's frustrating. I've given the lecture about them so many times and have had guys come up to me and say, 'You're exactly right. I need to be doing this.' But then they never actually attempt it. What's interesting is that it doesn't necessarily come at a cost other than time investment.
Dealerscope: What new areas are CEDIA members getting into (home health, energy management, green technologies, etc.), and how have they changed their business models and product offerings to address them?