The Harvey Experience
Karp is so pleased with the success of plasmas and LCDs that CRT rear-projection televisions are almost completely out of the company's product mix. At its 45th Street location in New York City, the only rear-projection sets are Samsung DLPs and Sony Grand Wega LCDs. Those products are considerably slimmer and lighter than CRT rear projections, and thus have much the same appeal as plasma displays. Karp noted that, time and time again, when customers come in looking at a CRT TV, and they see the plasma next to it, they go for the plasma, regardless of cost. Of course, he'd much rather sell a $10,000 plasma then a $3,000 CRT (never mind that 85 percent of the store's plasma sales have an installation attached to them).
The opening of a special Loewe section in the 45th Street store fully complements this new design trend. Loewe had been a good brand for Harvey for some time, and when the opportunity to do a Loewe showroom came along, Karp jumped at it. "They make a very cool, fashion-oriented product line…really high-quality European design and flawless fit and finish," said Karp.
The new showroom, under construction when Dealerscope visited the 45th Street store, will be on the second floor, next to the main home theater projector room. The design of the room will be very much like Loewe's exhibit at the 2002 CEDIA show.