The Social Network: Embrace the Chaos
The holiday shopping season has begun and many businesses are wondering what sales will be like in this type of economy. Although CE sales haven't completely flatlined, they have been soft.
But it's important to ignore the statistics for a minute and focus on how your company can guarantee sales throughout the holiday season into next year. Focus less on the sale of gross products and more on individual units. Take a hard look at the inventory you have on hold, pick out certain items that you need to get rid of and single them out. Take the mid-sized televisions, media players and accessories that may be on the brink of losing profit and focus on those for holiday sales and marketing.
It's easy to drive sales of those types of products by creating a social buzz around them and placing additional value on the product. But before you fire up your buzz marketing campaigns, make sure to get on Facebook. Create a profile and add pictures, product information and other creative elements. Drive social traffic by developing Facebook-only deals and discounts for consumers linking directly from Facebook to your Web site. Attract and add as many people as possible to the page by maintaining the page at least a few times a day.