“Companies are either figuring out how to change their business or they are going by the wayside,” said Jason Sayen, 35, area sales director of mobile and home electronics at JL Audio. “The speed of innovation and the changes in the economy are changing how people buy our products and run our business. Young people know how to deal with that innovation. They play a role in that and can take the CE channel to the next level.”
Sometimes it’s experience honed outside a particular industry that can prove beneficial. Tyler Fairchild is a good example of that. Before becoming director of new business development at Bowers & Wilkins, Fairchild worked in sales and marketing for the Boston Red Sox, where he was responsible for the luxury seating areas, clubs, suites, new seating and comprehensive entertaining packages. That experience, backed by a strong grasp of social networking strategies, helped him crack new markets and revenue streams for B&W.
“I had no CE experience. [B&W] did not want someone with CE background. They wanted someone with a fresh perspective. I am more comfortable in social networking and media,” he said. “We are an older company, steeped in tradition, but it is important to evolve. You need to be flexible.”