The Hottest Product Nobody’s Heard
The hit of my wife’s holiday office party wasn’t the fancy buffet or the open bar. It was Monster’s Clarity HD Micro portable Bluetooth speaker.
First off, Dealerscope has been a fan of portable Bluetooth speakers since the folks at Braven slipped us a 625s at the CEA Line Shows last summer. The moment we turned it on, we believed the device, no matter what brand is stamped on it, should be a huge seller at retail. The speakers solve an ubiquitous problem (the inability of portable devices to project decent sound), can be taken anywhere, and promote goodwill through the sharing of music and other audio. What consumer wouldn’t want one?
They should also be an easy sell for CE retailers: The majority of their customers already carry a smartphone and/or tablet and need better sound; Bluetooth speaker MSRPs are relatively high and bump up the average ticket on low-margin portable devices; many consumers have bought higher-priced better-quality headphones and are ready for the next logical step in quality sound.