The IFA Global Press Conference Was Packed with Announcements
A day after numerous brands were given the opportunity to preview their plans for IFA 2019, the attention shifted to IFA itself. The 2019 IFA Global Press Conference was absolutely jam packed with economic data and partnership announcements, as well as the first two keynote speakers for IFA 2019.
During the press conference, Messe Berlin CEO Dr. Christian Göke highlighted numerous reasons why the international event has experienced the continued growth and success that it has. Key among those reasons is IFA’s strong focus on the idea of “coinnovation.”
“No industry operates in isolation, but only at IFA can you see the true breadth of it, because coinnovation is not just electronics companies competing with each other,” he said. “Tomorrow’s Smart Homes are being innovated today by companies from the consumer electronics sector, health and wellness, white goods and many more … and the only place where you can see them all come together is IFA Berlin.”