The IKEA-Sonos SYMFONISK Line Flies Off Shelves at Launch
No official data or sales figures have been released by either company—at least as far as I could tell from a few moments of digging through corporate websites and social media feeds. But by all accounts, the launch of the SYMFONISK line of speaker furniture, born out of the partnership between IKEA and Sonos, was a roaring success over the weekend.
The line, which includes a bookshelf and desktop lamp with integrated Sonos audio gear, showed up at IKEA retail locations in Sweden in the past few days (the retailer’s homeland), and videos from inside the story would have you believe it was like Black Friday. Review of one video shared by Peter Brundenius, a project manager for IKEA Home Smart, shows a sea of customers all grabbing at boxes of SYMFONISK speakers, walking around with shopping carts full, and at least one guy taking off with a stack of four bookshelf speakers in tote.