The Imaging Alliance is Helping Specialty Camera Retailers Forge a New Path
Retail and digital imaging are two totally separate industries that have experienced something of a similar story arch over the past decade or so. They both were on top of the world for a time, riding a wave of success, only to be upended by competition in the form of new and emerging technologies. For retail, it was the explosive growth of the internet and ecommerce shops. And for the camera market, it was the smartphone and its ability to put a camera in your pocket at all times.
So, imagine the rocky road that specialty camera retailers have been on this whole time as well.
That’s where an organization like the Imaging Alliance becomes incredibly important for an industry. Lead by Jerry Grossman, the association is just about to close the books on its second full year, and momentum is really starting to pick up for the group. The collection of imaging manufacturers, retailers, and media brands are on a mission to improve not only the technology itself, but also how retailers can position themselves and all of the new and exciting imaging gear in a way that benefits everyone involved.