The Impact of 2009
This year also shattered the notion that the luxury class of consumers was recession proof. "We've seen a bit more demand-destruction at the top end of the market," Workman said. "The luxury segment has taken it on the chin a little harder than the mainstream."
Flat Panels & the Digital Transition
The drop in ASPs was even worse in 2009 that it had been in the past. Inventory issues throughout the year also drove dealers crazy. But it was more than pricing that fueled the TV roller-coaster ride. "First, we were having a hard time getting TVs, and then when we got them we were selling them at ridiculously low prices," said Eddie Maloney, president of Cowboy Maloney's Electric City in Jackson, Miss.