The Impact of 2009
Boscov's Krieger said that what made business click for his stores was event marketing around Valentine's Day, Easter and Mothers' Day. "In between, without special events and special effort, it's been pretty slow," he said.
The increase of consumer interest in "green" was also a bright spot. "Dealers are just now scratching the surface in LED lighting, whole-home control and solar," Glikes said. "There's a lot of opportunities in these, but they require change and diversification."
Alan Guyes, owner of Roanoke, Va.'s Audiotronics, said Control4's rise as a key supplier of whole-home management solutions was a positive in a sea of 2009 negatives. "It's amazing to see the number of specialty dealers who have hugged Control4," he said. "They've really come into their own. They integrate everything at an affordable price point, and you don't have to have a programming guru on staff. They've also made many strategic partnerships; they're brand-agnostic and that allows me to sell more stuff and sets me apart from the box guys, who are precluded from selling other things off it. It's a lifeline."