The Importance of Packaging
As the CE accessories market grows, retailers are beginning to see and understand the opportunity to increase profitability. Now the question is: How does one effectively sell these accessories? There are many factors that need to be addressed, but in my opinion packaging is a very powerful sales tool that is often overlooked.
Packaging is an important tool of the marketing process, and in the CE accessories category it is vital. In many cases, it becomes the deciding factor in a purchase decision.
Consumers are frequently frustrated when they go to buy CE accessories. The rapid advancements of high technology have left the consumers trying to keep up, and ultimately, a little overwhelmed. There is a lack of knowledge among consumers regarding available accessories, their functions and their app-lications. Consumers may know where to go, but don't know what they need. Even when they do, they don't fully understand all the technical information necessary to decide which brand, model or version would best suit them.