The Importance of Packaging
Obviously, good salespeople can help make the shopping experience a positive one for the consumer, but good packaging can also help to make up for a bad salesperson. As the importance of accessory sales increases among CE products, retailers and manufacturers will need to combine their efforts by helping each other. Manufacturers must provide adequate information while retailers must communicate to the manufacturer when there is a lack of information. Both the manufacturer and the retailer should utilize all tools available in providing a positive experience for the consumers. In an industry that thrives on rapid developments, the key is to provide adequate information.
—By Paul Choi