IPRO's Members “Survive & Thrive" at 19th Annual Conference
The Independent Professional Representative Organization event kicked off on November 5 in Scottsdale, Arizona. The members shook things up this year by having more interactive, personal discussions and roundtable workshops throughout the conference.
CEDIA's Utz Baldwin presented the keynote address and was followed by an outstanding array of presenters, including Rich Green of Rich Green Ink who spoke on new technologies and opportunities, Scott Lindbergh who discussed line profitability and analysis, CEDIA's Dave Pedigo, who revealed marketing trends and directions for the upcoming year.
Industry veteran and and world sales manager IOGEAR, Doug Turner discussed convergence and representative opportunities, and Brad Paulsen covered the relationships between manufacturers and representatives and how both can work more seamlessly together. These presentations were riveting, and the 60+ attendees took advantage of the many interactive opportunities for spirited discussion and debate.