The IT Threat
The IT/PC Reality
Jeff Davis, vice president of sales for D&H Distributing, says, "I think Dell and Gateway help bring more awareness to the category in the convergence space in particular. In many cases, they help develop a cutting-edge category faster, much like Gateway did in plasma."
Dell's CE invasion strategy is all about convergence, or transforming desktop PCs into home entertainment centers with the help of multimedia products. The company's concept of the connected home acknowledges the PC as the central hub, where digital music, video and photos are all accessed from a variety of devices. With its PDAs, MP3 players and flat-panel TVs, the company may be dipping its toes into the CE pool but it's not straying too far from the shallow waters of PC peripherals.