The Joy of Giving (CE)
Another important metric from the survey is the percentage of consumers who actually plan to go into an electronics retailer this holiday. With impulse buys a key part of the holiday season, getting consumers into the store is critical. Good news is the majority of consumers (72 percent) do plan to hit the electronics stores, on par with last year.
Of course, the big question is what will they buy once they're inside. Though it's old news at this point, the superstar continues to be the almighty DVD. In fact, plans to purchase a DVD player as a gift are only increasing each year, reaching 31 percent and setting up this holiday as an even bigger DVD season. With price points finding new lows, CEA expects DVD hardware to outsell VHS units by a margin of nearly 5 million units for the year. Reports from the software side also put the DVD format ahead. The great news for retailer is the spending doesn't stop there as DVD helps fuel sales of home theater solutions and even HDTVs.
Hitting the number two spot on consumer's gift lists are digital cameras. The price per megapixel on digital cameras is also hitting historic lows, giving consumers the most for their money. Portable headset CD players round out the top three as a staple gift item for the past two years.