The KISS (Keep It Simple, Stupid!) Trend at CEDIA
In the 23 years he’s been running his own custom electronics retail business, TVS Electronics owner Terry vonSeggern has never had a customer complain that the controls are just too stinkin’ elementary. In fact, as technology has opened more complex possibilities for the Fremont [editorial note: this is the correct spelling, just one e], Nebraska, retailer’s customers, from distributed video to remote-access climate control, he’s been surprised at their insistence on an interface that looks more like the controls of a old cassette player.
“My older customers, the ones with more expendable income, say, ‘You better be keeping all this simple!’” he says. “And my younger ones, as long as they can plug their iPods in, they’re happy.”
Consumer desire for retro-controls, like knobs and dials, and the easy iPod interface was reflected in the news products and a KISS (Keep It Simple Stupid!) commitment from manufacturers. Speakercraft president Jeremy Burkhardt summed it up at an early press conference: “I think everything is going to 5 buttons.”