The LG Rollable OLED Display is True Innovation in TV Technology
While everyone’s over here talking about the forthcoming foldable smartphone craze, let’s turn our attention for just a brief moment to what LG is expected to do sometime within the next 12 months. According to a report this week from Bloomberg, the LG rollable display that was, um, displayed at CES 2018 this past January could see retail store shelves as soon as 2019. The publication, citing “a person familiar with the matter,” said the launch and product are considered to be the centerpiece of an effort by the Korean consumer technology manufacturer to revive what’s been an otherwise ailing business segment.
The product itself appears inspired by some odd combination of the projector screen market and controllable window shades. At CES 2018, LG had the rollable display on hand, showing a model that did exactly what its name suggested and rolled up automatically at the touch of a button, hiding itself inside of a rather petite white box, akin to storing a poster in a stronger container. LG had the TV there in a 65-inch model, though it’s not known if that will be a standard size or what other possible configurations the display may come in.
The concept itself is not new to the tech space. Any attendee of CEDIA Expo or even past CES events would have to try real hard to not find exhibitors showing off product that works to conceal the TV in some fashion. There are myriad examples of mounts that hide themselves in walls, ceilings, floors, furniture, and more. And plenty of home theater room installations that we’ve come across in our coverage have employed displays that are retractable. But the concept that LG touted—and could soon be selling to consumers—really pushes the envelope for the TV market.