The ‘Long Tail’ Meets Retail at ESCA 2007
Sonic Solutions will present the latest updates about their Manufacturing on Demand (MOD) technologies for retailers as part of the Digital Supply Chain Conference at ESCA 2007 in June. A presentation by DVD pioneer Jim Taylor, General Manager, Advanced Technology Group, Sonic Solutions, will explain how a new generation of in-store kiosks and recordable media will soon be providing retailers with an opportunity to provide extensive catalog offerings to customers, which otherwise would not be available due to shelf-space limitations.
Source: Entertainment Supply Chain Academy. Read full story.