Up in the Air
iPod sales, however, “are showing no signs of stopping,” said Fred Jacobs, president of Jacobs Media. “Last year, our data shows that the growth of personal MP3 players was far from over. This year, our new study confirms that this phenomenon continues to have lots of life, and we expect strong growth throughout ’07.”
About one-third of consumers polled say the satellite merger wouldn’t make them more or less likely to subscribe to satellite radio, he said. Roughly one in 10 polled, Jacobs said, have concerns about the merger.
In an open letter to satellite radio subscribers published in USA Today this month, XM attempted to pacify these concerns: “As long as you are an XM subscriber, your XM radio will continue to receive XM’s great programming. Following the merger, XM expects that the existing radios will be able to receive a mix of programming from both services.”