The Mobile Electronics Industry Moves Forward
But the tricky part of driving awareness for the mobile electronics industry, many participants agreed, is that, unlike branding a single product like milk or Harley Davidson, the industry is comprised of thousands of different dealers with different business models, product offerings and product lines.
“When you say 12-Volt, it’s a pretty all-encompassing group,” Sachs said, noting that during the panels, some dealers would focus on amplifiers and sub-woofers, while others targeted blue-tooth connectivity and new technologies. “This gave us a pretty clear understanding of who everyone is and the type of (customer) they’regoing after.”
Several participants - after hearing what seemed like too much talk about how to once again attract the 16-year-old consumer who used to cruise the main drag and pick up chicks through the allure of a souped-up system- said it’s time to broaden the mobile electronics base and target all of the people who could benefit from all of the products and services.