Creating a New Model
As the death knell tolls for many pure CE retailers, a variety of dealers are adopting creative sales and service models that are bringing new life to the market.
“I don’t think it’s completely dead,” Paul Ryan, vice president of new store development for Tweeter Newco, said of pure retail. “I still think there’s some business out there. But I also believe the more a product is identified as a commodity, the less likely we’ll see any growth in that business.”
With flat panel televisions hitting commodity status, Tweeter and the rest of the A/V sector continue to dive deeper into the sale of full solutions backed by custom installation and other services.