NRF Issues New Crowd Guidelines
The National Retail Federation this week unveiled new guidelines on store safety during the holiday season. The 19-page report, titled "Effective Crowd Management: Guidelines on how to maintain the safety and security of your customers, employees and store," updates a report issued last year.
"The challenging economy has changed the face of the retail community and required retailers to be more creative to attract consumers’ shopping dollars," NRF wrote as part of the report. " Interactive and engaging customer experiences, special events and celebrity appearances are only continuing to gain in popularity as brands aim to become a part of an individual’s lifestyle rather than merely a place to purchase everything on their checklist."