China's Impact on U.S. Retail
So where does this leave the CE industry? The arcane details still point to a deep interdependence between countries that have a vital national interest in trade and consumer consumption. The most recent numbers in the U.S. also indicate that consumers still maintain a healthy appetite for CE products, and many price points are holding firm with a resilience that has surprised analysts. The overriding fear at the start of the economic downturn was that price points would erode to the point of non-sustainability, but that has not been the case. This doesn't mean that the global economy has reached a safe have. It does mean that retailers must keep a close watch on international trade and position themselves accordingly.