Sony Campaign Debuts
The next phase of Sony's HDNA television ad campaign, which was announced last month, will debut this week with two new 30-second commercials as well as a new Web site.
The ad campaigns, debuting this week, will feature NFL quarterback Peyton Manning playing ping pong with pop star Justin Timberlake, while ESPN sideline reporter Erin Andrews discusses the Sony products. All three are part of a "panel of experts" that also includes "America's Next Top Model" judge Nigel Barker; comedian Amy Sedaris, writerJulia Allison and cinematographer, Dion Beebe.
The campaign also featured an interactive online site called "Ask the Experts, which can be accessed here.