Best Buy Coming to Broadway
Best Buy has struck a naming rights deal to rename the Times Square theater currently called the Nokia Theater the Best Buy Theater, the New York Times reported.
The five-year-old, 2,100-capacity theater is owned by AEG Live, and is primarily used for concerts. According to the Times, Best Buy will add high-definition screens and interactive displays of Best Buy products. The venue may also be used for product introductions.
The Best Buy Theater will open Sept. 14.