66 Million Use Computer, TV at the Same Time
The number of U.S. consumers who sometimes both use a PC and watch television at the same time is 66.3 million, research firm In-Stat said in a survey released Monday. That number is as high as 50 percent among some male age groups, the firm said.
“Consumer multitasking represents an important emerging opportunity for the TV industry,” In-Stat analyst Gerry Kaufhold said as part of the announcement. “Local TV stations, TV networks, pay-TV networks, 24-hour news networks, sports leagues, and music channels, can instantly connect to some of their viewers, right now, on both the TV screen and on a laptop computer screen.”
For more on the survey, “US TV Viewers Response to Economic Turmoil," go to www.instat.com