The Perfect Photo Op?
CVS increased it's offerings from 1,000 locations nationally to 3,000 stores over the holiday season. Does this mean retailers should be bracing for another type of tech entirely?
"The short answer is yes, even though today's network bandwidth limitations and reliability still do not encourage the transport of large high resolution photo files," says Legum. "But as the networks complete their 3G migration to EV-DO and WCDMA, this will no longer be a deterrent. At some point the need for speed will be satisfied. Then the cam phones will have greater usability. But the manufacturers of chips and software and lenses can't wait. So they will offer sophisticated capabilities and customers who want to send high-res photos may experience some pain until the gap between cam phone technology and network throughput capabilities fall into alignment."
He adds, "Another issue is practicality. How sophisticated do cam phones really need to be? If users only wish to view photos on screen, then lower res shots are fine. So in this case, the race for the most megapixels becomes more a one-upsmanship marketing game than a response to the real life needs of the customer." -Natalie Hope McDonald