The Perfect Photo Op?
But will Blackberry ever incorporate imaging into handsets known for messaging and, more recently, making phone calls? Guibert says that from a technical standpoint, it's straightforward enough.
"It's really a question of customer priorities and hitting the sweet spot in terms of features, tradeoffs and price points. We work closely with our customers and partners to determine specific needs and build devices that excel for certain segments," he says.
As for the latest Blackberry phone/combo device, he says that an integrated camera simply didn't make the list in terms of what this particular customer segment wants and is willing to trade off in this device.