PRO Celebrates 50th, Charts Continued Progress at Convention in Ft. Lauderdale
And they said it would never last. The Photo Research Organization celebrated their 50th anniversary last month down in Ft. Lauderdale, Fla. and the theme was easy to find – “Let’s be successful together.” Well over 100 PRO members assembled for the event and shared ideas about what is working in their stores despite the tough economic climate.
The event even attracted PRO members from outside the U.S. as Phil. Gresham from Fotofast in Brisbane, Australia offered up a few tips and tricks that have them reaching for their wallets down under.
“It’s important to understand that these new creative products are bringing entirely new customers into your stores. These people love choices. Make sure they are aware of all the new ones they have today with regard to their images. The margins on some of this stuff are as high as 80%,” he told the crowd.