PRO Celebrates 50th, Charts Continued Progress at Convention in Ft. Lauderdale
Another common theme of the event was centered on improving the “in-store experience” for your customers through well thought out classes and education sessions, to special themed “nights out” for specific customer groups. “Education remains a key for this industry. Consumers are starved for it and they are willing to pay for it. We are getting 60-70 people for some of our events,” explained Frank Calagaz of Calagaz Photo in Mobile, Alabama.
Others like Lenonah Krumanocker of two-store chain, Shewmaker’s in Colorado Springs, CO., spoke of how today’s consumer wants service. “The personal touch is something that stretches across all demographics. People want quality service and we make sure we provide that,” she said. Krumanocker credited the sense of team and open idea exchange she gets from PRO as a main reason she is doing well today. “The intimacy of this event and the sense of family that PRO has is a big reason I’m still in business today. Her retail philosophy is a simple one, “Let’s have fun and sell some toys.”
The event also included myriad retail sessions included one on in-store design hosted by Adam Newman and Geoff Coats of Zande+Newman Design, the team credited with the Lakeside Camera turnaround.